Our rebranding project transitioned from a tracking-oriented brand to a tech company brand. Embracing the challenge, we redefined our identity, revamped our design system, and implemented a seamless transition using Figma components.
Challenges Faced
Aligning with tech industry standards. Retaining brand recognition. Navigating the complexity of rebranding.
The Transformation
Icons & Colors: New Icons: Clean, modern, and tech-inspired. Consistent with the new brand identity.
Logos & Curvatures
New Logo: Symbolic of technology and forward-thinking. Sleek and minimalistic design. Curvatures: Softer, more inviting shapes. Reflecting approachability and cutting-edge technology.
